It Is All About Choices
Nothing comes easy, and there will always be obstacles to overcome. But the beauty of life is that we GET to pick our battles and our journeys. Easy has a cost. Short-term easy leads to long-term hard, while short-term hard can lead to long-term easy. Together we will learn to choose our HARD, to make the right things EASY – for each us and our lives!

Modern society is driving us to instant gratification. It is all around us, but ultimately does us no good past the pleasure of the moment. Our actions are choices we make – lets choose wisely and with our eyes-wide open to the TRUE COST. In many ways, our success in life is determined by our ability to choose delayed gratification (for important things), over instant gratification. We are making SMALL choices all the time that ADD UP to life-changing directionality and decisions.
Let’s choose what we REALLY want, versus what we want RIGHT NOW.

Instant Gratification gives us short-term rewards that feel good in the moment but passes by quickly (often followed by a wave of guilt or regret).
Delayed Gratification is the ability to resist the temptation of instant pleasure (or avoidance of discomfort) in order to achieve our goals and build the life we really want. It leads to much larger rewards with true fulfilment and pleasure.
| Example | Instant Gratification | Delayed Gratification |
| Nutrition | Eat a donut co-worker brings into office. · Indulging in delicious food can feel good in the moment. | Passing on the donut because we are not hungry. · Taking care of our bodies with proper nutrition is ultimately a greater reward. |
| Self Development | Binging Netflix every night after work. · Relaxing at home is the easiest thing to do at night. | Carving out time in the evening to develop a new skillset or attend networking events. · Self development activities evolve us and lead to new opportunities and ambitions. |
| House | Spend money on clothes and going out. · New things can make us feel great for fleeting occasions. | Saving money to purchase a home. · Everyday pleasures can cost us financial security and opportunity to live daily in a home of our dreams. |
| Self-Worth | Repeatedly choosing instant gratification, has us living in the moment at the cost of earned achievements that build up our belief in ourselves and our ability to achieve our goals and dreams. | Success in delaying gratification leads to achieving more long-term goals that prove to us how capable we are and improve our self-worth. |
Although some of us are born with better impulse control then others, it is absolutely possible to build up our delayed gratification thinking and put it to action in our own life. But it does take effort and practice.

Our brain likes certainty. The long-term benefits are less certain – versus the sure thing offer in front of you now. (Ex. Pleasure from donut is certain, while achieving a healthy lifestyle is much less guaranteed as an outcome). The amount of uncertainly around the long-term benefits informs how attractive the instant gratification choice is. If uncertainty is very high, instant gratification can seem like the only viable choice.
Requires Trust in the Process and Oneself. Making choices in support of uncertain future outcome requires one to believe in our abilities and trust that the path we are on will lead to our goals. This can be self-fulfilling prophecy – the more we choose to believe in ourselves and commit to the process, the more favorable actions we take and ultimately achieve our goals. Betting on yourself is always a good thing!
